Leveraging Social Media to Build Your Firm

Selling the value of inbound marketing techniques such as search engine optimization and social media marketing to the partner or executive group can be challenging. This is an emerging concept and in some ways foreign to what many seasoned professionals understand as marketing. I found an excellent article by Scott Cytron entitled, Levergaing Social Media to Build Your Business. In this piece Scott discusses how social media marketing impacts your firm’s brand and how these activities can have a positive effect on your marketing efforts. Finally, he offers suggestions throughout on how to position such techniques to management so they begin to see the value such strategies offer.

Below is an excerpt from the article:

“When I work with tax and accounting professionals, they are constantly asking me to explain what social media is, what it can do for their practice, and most importantly, how to determine ROI. I’m not surprised. After all, accountants are logical, numbers-oriented people, so it makes perfect sense for them to want to talk about what kind of return they expect to get through their investment in time spent doing social networking.”

This is a great read for those seeking to understand how social media can bring additional marketing value to their firm and overall SEO efforts.

Click here to read the entire article.