Social media marketing has been at the center of many discussions among accounting marketers. What is it? Should we be doing it? Is it really effective? Inevitably the answer is yes. There are numerous benefits CPA and accounting firms will realize from implementing a social media marketing and search engine optimization program. The reason for this is business is changing. Financial executives and other decision markers are using the Internet to obtain information about your firm, practice areas and culture. They are using this new medium to evaluate your organization before picking up the phone.
I came across this video on You Tube featuring Joe Rotella discussing why marketing professionals in accounting firms should be thinking about social media marketing. He does a great job of quickly and succinctly discussing the reason your firm should focus on this medium and the benefits it will provide to marketing and business development efforts.
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