Comments on: Social Media Marketing – Benefits & Payoff http://www.flashpointmarketing.biz/social-media-marketing-cpaaccountingfirms/ Accounting Marketing | CPA Firm Marketing | CPA Firm Lead Generation Thu, 26 May 2011 11:59:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nancy Fox http://www.flashpointmarketing.biz/social-media-marketing-cpaaccountingfirms/comment-page-1/#comment-39 Nancy Fox Mon, 13 Jul 2009 01:50:08 +0000 http://www.flashpointmarketing.biz/?p=789#comment-39 As with any marketing or business development methods, success in leveraging social media in the accounting profession requires time to develop a strategy, some education about the various sites and opportunities provided by each site, and most important, consistency in these activities. I find it telling that in the professions, the legal industry has produced a number of social media sites for lawyers, while the accounting profession has launched practically none. Statistics indicate a lower percentage of accountants on Linked In than lawyers. Why is this? On HubSTREET.com, a community site I launched recently for lawyers, accountants, and lenders (natural referral partners) I notice a higher registration and activity level among lawyers than cpas. (However, I concede it is early yet to draw conclusions from this trend) I have been leading a number of courses on social media education for professionals and am very surprised at how few of even the younger accountants are participating in social media sites for business purposes. We need to find ways to motivate and educate the accounting professionals about the many opportunities social communities offer while at the same time ensuring that these efforts are pragmatic and time-effective. Nancy Fox Founder HubSTREET.com www.bizdevsuccess.com As with any marketing or business development methods, success in leveraging social media in the accounting profession requires time to develop a strategy, some education about the various sites and opportunities provided by each site, and most important, consistency in these activities.

I find it telling that in the professions, the legal industry has produced a number of social media sites for lawyers, while the accounting profession has launched practically none.

Statistics indicate a lower percentage of accountants on Linked In than lawyers. Why is this?

On HubSTREET.com, a community site I launched recently for lawyers, accountants, and lenders (natural referral partners) I notice a higher registration and activity level among lawyers than cpas. (However, I concede it is early yet to draw conclusions from this trend)

I have been leading a number of courses on social media education for professionals and am very surprised at how few of even the younger accountants are participating in social media sites for business purposes. We need to find ways to motivate and educate the accounting professionals about the many opportunities social communities offer while at the same time ensuring that these efforts are pragmatic and time-effective.

Nancy Fox
Founder
HubSTREET.com
http://www.bizdevsuccess.com

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