Search Engine Marketing
Search Engine Marketing for CPAs & Accounting Firms
We live and breathe the accounting industry. Sure, you can hire an SEO firm outside the accounting industry to optimize your site, however, they will have to spend significant time researching and learning about both the accounting industry and accounting marketing as whole. By working with Flashpoint we allow you to skip this step decreasing the amount of time and costs associated with launching a search engine marketing program. We understand accounting marketing and lead generation and can leverage our 15 years of experience working exclusively with CPA and accounting firms to develop the best SEO approach for you.
What is Search Engine Marketing?
Search engine marketing(SEO/SEM) is a technique used to make your web pages more meaningful to clients and prospects, while making them more transparent and understandable to search engines. The process improves quality of traffic to a web site from search engines via “organic” or “algorithmic” search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. In recent years, accounting firms have successfully leveraged the internet as a tool to supplement their existing business development efforts.
What Can SEM do for my firm?
When implemented properly, search engine marketing can help your firm:
- Develop another avenue to gain exposure to key C-level prospects. Yes, do use search engines!
- Achieve higher rankings by positioning your site for keyword terms on major search engines.
- Drive an increased volume of targeted traffic to your site.
- Dominate national, regional and local keyword searches related to service offerings and accounting industry “hot-button” issues.
- Monetize your website.
- Generate a consistent source of quality leads.
- Expand your marketing footprint outside core service markets.
- Track return of investment and return on investment metrics.
- Provide useful intelligence on site visitors
Let us review and assess your current website. It’s complimentary!
FP will identify issues with site that present a barrier for SEM. Then we will identify opportunities and make recommendations for improvement. Submit your website URL here and we will send you a complimentary SEO/SEM audit.
