Strategic Growth Planning

Flashpoint can assist with developing an effective marketing plan for your firm. We have experience working with a wide variety of firms and the complex marketing issues they face. If you are looking to bolster existing efforts, revive a stalled service niche or carve out new territory, Flashpoint can help guide you.

Let’s work together to create a strategy:

Accounting Firm Marketing Plans

Flashpoint has the industry knowledge and expertise to design a plan for your firm’s overall marketing strategy. Many firms invest significant time and resources developing a marketing plan that ultimately is not followed by firm leaders. Flashpoint can work with your Marketing Director, Partners and other key personnel to develop a meaningful marketing plan focused on key growth areas that is easy to follow. No marketing plan would be complete without a direct connection to the firm’s marketing budget and mechanisms to assess the ROI of each activity outlined within. As business owners, it is critical to understand the return each component of the program is providing. Flashpoint will analyze methodology with you to determine if each activity is moving the firm closer to its overall goals. Flashpoint can develop an interactive marketing plan for your firm that brings bottom line value to the marketing function.

Niche Marketing Plans

The task of building a niche from scratch or growing an existing niche is hard work. Our planning process is designed to focus efforts as the niche progresses through the growth cycle. Whether this is a new service/industry niche for the firm and you are evaluating level of brand recognition, definition of idea clients, or debating your competitive advantage/value proposition, we can help facilitate the process. If the niche is more mature and you are seeking strategies and activities to expand the geographical or service footprint, we can work with practice leaders to reach the desired outcome. Flashpoint Marketing has developed niche marketing plans that define goals and key actions to take. We can establish a budget and provide tools to assess the ROI on each component of the plan as well.

Design the Blueprint to Success

If your accounting or CPA firm is ready to grow, but doesn’t have the right blueprint we can design one with you. If you are looking to jumpstart stalled programs, let Flashpoint Marketing provide the focus and energy to get efforts moving in a structured and methodical way.

For more information on our marketing materials development services visit the contact us page by clicking here.