CPA Firms Are Tweeting
Social media continues to grow in popularity in the accounting marketing profession. Most firms are already using Facebook (for recruiting purposes at a minimum) and LinkedIn for professional networking opportunities. The format of joining the site, creating a profile and searching for connections or friends you know in the “offline” world is a familiar routine for many. However, the “new kid on the block”, Twitter is being leveraged by more accounting firms because of how easy it is to make connections, share meaningful information and develop a network of prospects, peer and referral partners. As a result, more CPA and accounting firms are turning this medium to get relevant industry information and to distribute content about their firm and events happening around it.
In the August 2009 edition of Accounting Today there is an interesting article on this topic entitled, CPAs Embrace Twitter. The article focuses on various CPA and accounting firms, CPA Societies and other organizations that are using Twitter. What makes this article worth the read is each organization discusses the value of the micro blogging tool and how it is helping grow their practice.
How is your firm using/contemplating Twitter to enhance your marketing efforts?
Click here to read the article.
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