I really enjoyed this post, and am glad to see you confirm my thought that keyword density is not any concern to the search engines. I have seen many people say to use a keyword density of 10%, which I think is MUCH too high! That would be 50 times in …

John is spot on about local search. I have no idea why but local search doesn’t seem to be getting the respect it deserves from the SEM community. Get listed RIGHT NOW and get as many reviews as you can as fast as you can. Eventually people will wake up and this gaping opportunity will narrow very quickly.

There are still plenty of opportunities for SEO as well. The author is exactly right. The trick is to focus hard on your local market. There are some areas where you’re going to have a harder time than others. Tampa, Atlanta, Phoenix, and pretty much all of Coastal Cali are pretty tough markets for SEO, but for the most part there are still plenty of openings if you’re willing to do the work.

Firms of accountants should pay particular attention to local listing / searches and the likes of Google Maps. As Ms Katie Tolin said, some of the leads came from companies willing to move to the area, so local listing are vital.

They think that they wouldn’t benefit from one.

This might have been true 15 years ago but nowadays, even if they get a face to face referral from someone, the first thing they are going to do is check the practice website.

John