Changing Trends in Accounting Marketing

We are starting a new segment to this blog called, Changing Trends in Accounting Marketing. The focus of this segment will be to examine the changing trends in our industry through the experiences of Marketing Directors at firms across the country. The challenges facing these professionals varies not only by market but also firm size and total revenue. As a result, we will be speaking with Marketing Directors from firms of various sizes and budgets to paint an accurate picture of the changing trends emerging.

Our first segment features Ms. Sarah Templeton, Director of Marketing for Templeton & Company. The discussion focuses on the changing trends she is seeing inside her own firm and across the industry. As you watch this video consider how many of you are facing similiar changes at your firm.