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Shared Hosting – Is it Right for You?

     -     Mar 16th, 2018   -     Search Engine Optimization   -     0 Comments

A website’s host platform is something most marketers don’t spend much time thinking about. If their firm’s website is loading properly and there are no downtime issues, most are happy. However, when an issue arises with the site such as slow load time, problems with mobile rendering or the site has been a victim of a malicious attack, the host suddenly becomes very important.

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Considering a Site Redesign? Do These Things First!

     -     Mar 5th, 2018   -     Accounting Websites   -     0 Comments

As many firm marketers know, going through a website redesign is nothing short of a very big job. Many elements are needed for the success of your new site including budget, leadership support, quality time to focus on tasks at hand, fresh content and the list goes on. A question that’s often asked to us when approached by our clients is “How long will it take?”.

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Preparing for Web Design

Preparing for Your Redesign

     -     Feb 23rd, 2018   -     Uncategorized   -     0 Comments

Redesigning your firm or company’s website is often a marketer’s dream project. The opportunity to create a website based on your vision is an exciting time. There is also the feeling of apprehension and being overwhelmed when one considers the depth of the project. While there are a lot of steps involved in a site redesign, it is important to understand some pre-planning you can do before starting the project

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What are 301 Redirects?

     -     Feb 21st, 2018   -     Search Engine Optimization   -     0 Comments

Learn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.

Leanrn about the popular 310 redirects that are essential part of any new website launch. In this short video, Brian Swanson, explains what they are and how they should be used.

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What is Your SEO Maintenance Plan?

     -     Feb 9th, 2018   -     Search Engine Optimization   -     0 Comments

In the mid 1990’s, there was this commercial that ran on television in Chicago on a regular basis. It was an ad for a table top oven known as the Ronco Rotisserie Oven. It was an oven that could fit two turkeys and could cook them in a quick period. The slogan for this product was “set it and forget it”.

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Beyond Design – Building a Prospect Focused Website

     -     Feb 6th, 2018   -     Web Design   -     0 Comments

When the opportunity comes to redesign your firm’s website, it is often a time of excitement and stress. The opportunity to modernize the firm’s site, make it more attractive, and embody the firm’s brand and key messaging is exciting. Heck – it’s why you are a marketer. These things are what excites you and taps into your creative passion. However, it is important to remember that the website is also a sales tool for the firm. While it is important to have a well-designed and branded site, it is equally as important to think about how the homepage can be used to showcase the firm’s expertise and drive visitor focus. Quite often I work with marketers and accountants that are in love with the look of their new site, but they gave very little thought to how design choices and functionality facilitate engagement. Consideration about how the new website will function, how it can be adjusted to take advantage of buying cycles, and notable events, should not be an afterthought.

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Role of Video in Content Marketing

     -     Feb 2nd, 2018   -     Search Engine Optimization   -     0 Comments

Video marketing is something that scares most accounting marketers. There are a lot of unknowns as the “cost to entry” for an unproven tactic is one that scares away even the bravest of us. There are many accounting marketers that have considered the tactic but have not moved forward. After all, the firm would need to invest in some equipment, find the right partner or manager to speak, find interesting topics, present them in an engaging way, and do it in a way that represents the firm’s brand.

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How to Evaluate Your SEO Agency

     -     Jan 29th, 2018   -     Search Engine Optimization   -     0 Comments

During a recent presentation I gave at the Association for Accounting Marketing (AAM) Minnesota chapter, I was asked a very interesting question that I am sure others have considered. The question was “How do I evaluate my SEO provider?” This is a great question because in the world of SEO, things are always changing, and it can be difficult to know what real value an agency is providing to the firm.

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Making Your Plans for 2018

     -     Jan 3rd, 2018   -     Accounting Marketing   -     0 Comments

Most of you reading this blog post are hopefully at the end of the budgeting process and are ready to implement your plans for 2018. For those who are stuck in the budget approval mode I empathize with your situation. Waiting to learn what projects are approved and not approved through budgeting can be tedious. Whatever your situation, it’s important to ensure you can make progress towards each strategic goal(s) you have outlined. Engaging and cultivating your audience(s) is essential to success in the marketing world – whether traditional or digital.

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12 Days of Google – Day 12: Keyword Cannibalization

     -     Dec 25th, 2017   -     Search Engine Optimization   -     0 Comments

This is the excessive use of the same keyword on multiple pages across the website. Not only is this outdated thinking but when implemented generously it becomes annoying to the reader to see the term or terms so often. This practices often confuses search engines and they are unable to determine the most relevant term to the content.

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