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It’s (Going to Be) a Wonderful Website: Must-Have RFP Questions

     -     Dec 11th, 2017   -     Web Design   -     0 Comments

The positive impact of a brand new website – when it’s done correctly – can’t be understated. But when it comes time to choose a vendor, what exactly do you need to know to make the best decision? For some marketing professionals, it takes considerable time and particular facts to convince partners and stakeholders that a new website is warranted. When you get the green light, it’s important to ask for all the information you need to make the best informed decision for your firm.

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What Should a Website Cost?

     -     Dec 6th, 2017   -     Web Design   -     0 Comments

I recently received a call regarding a website proposal I had submitted. The prospect wanted to know why our bid was a bit higher than some of the others received when they all appeared to be the same.

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Goal Setting in Google Analytics

     -     Nov 28th, 2017   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

Google Analytics is a powerful tool that offers marketers access to a variety of valuable information. From total website traffic, gender, location, time of day and even internet service provider, there is almost no end what can be uncovered. After earning the Google Analytics Beginner and Advanced Certification my appreciation and knowledge for the tool has skyrocketed. There are so many features that can be used by professional service companies to track activities to help shape existing and future digital marketing programs.

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Why Your Firm’s Next Website Should be a Custom Built Site

     -     Nov 20th, 2017   -     Web Design   -     0 Comments

There comes a time in a marketer’s career when they have the opportunity to redesign their firm’s website. This can be an exciting yet stressful time because other responsibilities and activities are placed on the back burner in order to dedicate the proper amount of time and attention required for a project of this nature.

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WordPress Hosting Survey

     -     Nov 9th, 2017   -     Web Design   -     0 Comments

Often times clients and others ask us about what hosting service we recommend. This is an important question and one often asked during a website redesign or after a seismic event has happened with a client’s hosting company. While there are several good vendors in the marketplace we generally don’t make any recommendations because the level and quality service seem to vary…

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Stop Attracting Unqualified Prospects to Your Website

     -     Nov 6th, 2017   -     Content Development, Search Engine Optimization, Web Design   -     0 Comments

A key challenge that many accounting marketers face is getting their hands on “good” content that will attract the right kind of prospects to their website. Often a compliant we encounter from new clients is they can attract prospects to their website but are low fee opportunities the firm does not want.

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Google Offers New Direction on Low Quality Content

     -     Nov 2nd, 2017   -     Search Engine Optimization   -     0 Comments

Most marketers are aware of the need to develop high quality content. This is a struggle for many because simply put marketers don’t always understand accounting, audit and tax issues and topics. Moreover, in the role of Marketing Director for the entire firm it makes it almost impossible to focus on a single industry or service area.

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Google Chrome to Mark Non-SSL Sites as Not Secure

     -     Oct 25th, 2017   -     Search Engine Optimization   -     0 Comments

Over the coming weeks Google Chrome will be making a slight change that could have a significant impact on CPA and accounting firms. To encourage companies to switch their domains to Secure Socket Layer (SSL) or https instead of the traditional http, Google Chrome will show certain activities related to the site as not secure.

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Quality Content Checklist

     -     Oct 24th, 2017   -     Search Engine Optimization   -     0 Comments

In the realm of SEO and better Google rankings for your website most marketers are aware that good, quality content is one of the top three ranking factors. But, as a marketer, have you ever wondered what makes your content “good” from an SEO perspective?

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Building a Template Website – Pros & Cons

     -     Oct 19th, 2017   -     Web Design   -     0 Comments

Most accounting marketers understand the importance of a robust website for maintaining the firm’s brand, engaging potential employment candidates and prospects interested in your services. Ensuring that prospects can find your firm through a Google search is key to identifying and attracting new clients. Let’s face it most people will “Google” a company before they […]

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