Our Thoughts and Ideas

Read what we are doing.

New Features Added to Google’s Popular “Test My Site” Tool

     -     Jul 11th, 2017   -     Search Engine Optimization   -     0 Comments

When it comes to SEO, many marketers are aware of the numerous factors that affect their firm’s website rankings. Some marketers are aware of the free tools offered by Google to help them measure, position and make changes to their site for more effective positioning with the search engine. One valuable tool, that all marketers […]

Read More →

Content + SEO = Winning Formula

     -     Apr 26th, 2017   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

In the realm of SEO and better Google rankings for your website most accounting marketers are aware that quality content is a must have. However, there is a lot of confusion by marketing professionals on what makes content good from a SEO perspective.

Read More →

Google’s Mobile-First Indexing Has Arrived

     -     Apr 12th, 2017   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

In a previous FlashPoint Marketing blog post, the subject of Google’s mobile-first indexing was discussed, however testing had not yet begun. This explains Google’s most recent announcement that they have begun experiments to make their index mobile-first a priority.

Read More →

Google Fact-Checking Expanded

     -     Apr 11th, 2017   -     Search Engine Optimization   -     0 Comments

In a world saturated with various forms of news, how many times have you heard or read something and wondered if it was true, let alone accurate?

Read More →

New SEO Training Program

     -     Apr 4th, 2017   -     Accounting Marketing   -     0 Comments

All firms have a need for SEO, but all to often budgets and internal resources don’t allow for outside consultants. We can help with our new comprehensive SEO training program. The five hour comprehensive program is designed to provide a review of basic SEO tactics through advanced SEO including keyword planning and content development management. This is a great program for seasoned and novice professionals.

Read More →

Getting Noticed in Local Search

     -     Feb 27th, 2017   -     Search Engine Optimization   -     0 Comments

By now most firm marketing professionals understand the fluid nature of SEO. There is a seemingly endless task of action items that must be completed on the action list. Reviewing keywords, checking website traffic and identify new business from the site are just a few.

Read More →

Importance of Middle of Funnel Content

     -     Feb 1st, 2017   -     Search Engine Optimization   -     0 Comments

Content – it’s your website’s product and when it is high quality it’s the reason people come to the site. Most accounting marketing professionals understand the importance of consistent content development and have created a process which permits this.

Read More →

Content Marketing Gains Importance While Backlinks Decline

     -     Jan 26th, 2017   -     Search Engine Optimization   -     0 Comments

A recently published Google ranking factors study (by SearchMetrics) it has reported that backlinks are on the decline when it comes to websites and search engine ranking.

Read More →

SSL 101: What you Need to Know

     -     Jan 18th, 2017   -     Search Engine Optimization   -     0 Comments

Let’s face it the job of an accounting marketer is more challenging and diverse than ever before. Not only do you need to have proficiency in marketing communications but also in digital marketing. This includes not just digital marketing strategies but also an understanding of basic website, SEO and other concepts.

Read More →

2017 SEO Trends

     -     Jan 6th, 2017   -     Search Engine Optimization   -     0 Comments

It’s a new year – 2017 has arrived, and with it a new horizon of ever-changing SEO trends. As the year begins, now is the time to prepare to get informed on new SEO trends that will impact your firm’s website and other digital marketing efforts.

Read More →

Latest Tweets

Not sure what to make of that assessment 8 months ago

- Gain insight into how to conduct keyword research and planning to enhance and refine your firm's SEO #AAMKT 8 months ago