Our Thoughts and Ideas

Read what we are doing.

Keeping Content In the “Fresh Zone”

     -     Oct 10th, 2017   -     Content Development   -     0 Comments

Fresh content is the key to a robust SEO program. Without it even the most well designed and visually engaging sites will not be able to produce much in the way of new leads. However, one area where marketers struggle is in generating high value content and preventing existing site content from getting stale.

Read More →

Tips for Project Managing Your Website Redesign

     -     Oct 4th, 2017   -     Search Engine Optimization, Web Design   -     0 Comments

Recently I was talking about an expected website redesign project with a client. They have been slow to get the project started and I was curious what was causing the delay. When I inquired, she shared that it’s just such a big project and she believed it would end up taking over her professional life and need motivation to get started.

Read More →

Design Considerations When Redeveloping Your Website

     -     Sep 28th, 2017   -     Web Design   -     0 Comments

Choosing to undergo a website redesign is a huge task with many important items to consider. After all, your website is often the first “touch” that influences how prospects feel about your company and services. Simply stated, a website with poorly thought out design and functionality can get a user to leave the site as quickly as they arrived.

Read More →

Finding the Right Web Developer for Your Project

     -     Sep 22nd, 2017   -     Web Design   -     0 Comments

Redesigning a firm’s website happens once or twice during a marketing professional’s tenure. It’s often something that happens once and the site is not touched for 5-7 years. By the time another redesign is due many marketing professionals have transitioned to a role outside the company. This reality means that most don’t have a lot […]

Read More →

Bracing for Mobile First Indexing

     -     Sep 18th, 2017   -     Search Engine Optimization   -     0 Comments

Most accounting marketers are familiar with the concept of SEO. There have been literally dozens of presentations, webinars and seminars at industry and other association events. However, most understand that the world of SEO is always in flux and just because you are doing well today doesn’t mean the future will hold the same.

Read More →

Google for Jobs Feature

     -     Sep 15th, 2017   -     Search Engine Optimization   -     0 Comments

Google is always looking for innovative ways to drive value to searchers and the recently announced jobs feature continues that streak.

Read More →

New Features Added to Google’s Popular “Test My Site” Tool

     -     Jul 11th, 2017   -     Search Engine Optimization   -     0 Comments

When it comes to SEO, many marketers are aware of the numerous factors that affect their firm’s website rankings. Some marketers are aware of the free tools offered by Google to help them measure, position and make changes to their site for more effective positioning with the search engine. One valuable tool, that all marketers […]

Read More →

Content + SEO = Winning Formula

     -     Apr 26th, 2017   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

In the realm of SEO and better Google rankings for your website most accounting marketers are aware that quality content is a must have. However, there is a lot of confusion by marketing professionals on what makes content good from a SEO perspective.

Read More →

Google’s Mobile-First Indexing Has Arrived

     -     Apr 12th, 2017   -     Accounting Marketing, Search Engine Optimization   -     0 Comments

In a previous FlashPoint Marketing blog post, the subject of Google’s mobile-first indexing was discussed, however testing had not yet begun. This explains Google’s most recent announcement that they have begun experiments to make their index mobile-first a priority.

Read More →

Google Fact-Checking Expanded

     -     Apr 11th, 2017   -     Search Engine Optimization   -     0 Comments

In a world saturated with various forms of news, how many times have you heard or read something and wondered if it was true, let alone accurate?

Read More →

Latest Tweets

Not sure what to make of that assessment 10 months ago

- Gain insight into how to conduct keyword research and planning to enhance and refine your firm's SEO #AAMKT 10 months ago