Author Archives: Brian Swanson
Google’s Penguin Changes SEO
On April 24th some site owners experienced a noticeable drop in their rankings. It was a direct result of a new search algorithm, Penguin, implemented by Internet giant, Google. Penguin was developed to prevent spam sites from taking up real estate in coveted top key word ranks and while it may have helped reduce the ….[more]
Posted in Accounting Marketing
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Mobile Marketing CPA Firm
Have you considered what its like to navigate your website on a Smartphone screen? Think about just how tiny your fingers would have to be to click on those drop down menus, or how acute your vision would have to be to read the 10 paragraphs on your firm’s About page without zooming in! Any ….[more]
Accounting Telemarketing ROI
As accounting firm Marketing Directors review the marketing budget for 2012, there is little doubt that helping develop new business is a core goal of most firm’s marketing activities. While some firms invest in programs that improve or enhance the marketing “foundation”, others search for more aggressive programs designed to enhance lead generation efforts. One ….[more]
Posted in Accounting Marketing
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