Social Media Marketing

The world of accounting marketing is changing quickly. While some firms are still doing what they always did, there are others that are combining traditional and digital media to create a unique and effective marketing campaign. In a recent post on the Golden Practices blog, Social Media & Radio, they interviewed Eric Majchrzak, Marketing Manager... [Read more accounting marketing tips]

In our travels across the web, we recently found an interesting and informative article on how to leverage social media tools to identify new leads. The article entitled, Be Helpful, Attract Prospects: 6 Social Marketing Tactics, featured on marketingsherpa.com provides practical advice for CPA and accounting firms on how to use these tools to generate... [Read more accounting marketing tips]

The IRS on YouTube The popularity of social media has become so prevalent even the Internal Revenue Service is getting involved. In my travels across the web I recently noticed that the IRS has posted instructional videos on You Tube.  (Click Here to see the IRS Channel.) The bulk of these are short one to two minute clips that focus on explaining... [Read more accounting marketing tips]

Selling the value of inbound marketing techniques such as search engine optimization and social media marketing to the partner or executive group can be challenging. This is an emerging concept and in some ways foreign to what many seasoned professionals understand as marketing. I found an excellent article by Scott Cytron entitled, Levergaing Social... [Read more accounting marketing tips]

In the August edition of the Journal of Accountancy there is a great article that highlights how CPA firms and related groups are using social media tools to communicate with and engage clients, prospects and referral partners about relevant topics and issues. The piece focuses on how the Maryland Association of Certified Public Accountants (MACPA)... [Read more accounting marketing tips]

CPA Firms Are Tweeting Social media continues to grow in popularity in the accounting marketing profession. Most firms are already using Facebook (for recruiting purposes at a minimum) and LinkedIn for professional networking opportunities. The format of joining the site, creating a profile and searching for connections or friends you know in the “offline”... [Read more accounting marketing tips]

As a new or young accountant there are a number of responsibilites and challenges on your plate. Much of your time is dedicates to training on regulations (such as GAAP, tax codes, etc), internal firm processes, the studying for the CPA exam, CPE courses if you are credentiaed, not to mention the day to day tasks associated with client service and delivery.... [Read more accounting marketing tips]