Search Engine Optimization

In reviewing one of my favorite websites, Search Engine Journal, I found a great article entitled, 6 Ultimate On Page SEO Techniques, by John Britsios.  This is a good resource article for those Marketing Directors trying their hand at SEO for the first time, or are working with an outsourced vendor and want to learn more about the mechanics of what... [Read more accounting marketing tips]

While conducting research for a client on tools which can assist their search engine optimization (SEO) effectiveness, I came across a great article by Alex Stetson, entitled, 6 Best WordPress Plugins For SEO in 2010. The piece provides the reader with a list of the six best Word press plug ins to increase SEO results. I found this piece particularly... [Read more accounting marketing tips]

The emergence of digital media marketing in the accounting profession is moving rather slowly. While there are some early adopters like Freed Maxick & Battaglia, Rea & Associates, Naden Lean and consulting firms like Golden Marketing, the reality is they represent only a small percentage of the greater profession. This was evidenced when I... [Read more accounting marketing tips]

As the world of digital media marketing continue to grow, there seems to be a new strategy or technology emerging monthly that will help you grow your business. There are certainly no shortage of articles, seminars, webinars and tutorials that detail why you and your firm should embrace this new form of marketing. However, the reality is that technology... [Read more accounting marketing tips]

If your Partner/Leadership team is like most accounting or CPA firms, then you understand the importance of demonstrating the value of search engine optimization. When working in a large local firm I spent a many hours working on our website, essentially optimizing the content and structure to attract to visitors. When reviewing my time allocation most... [Read more accounting marketing tips]

As the world of digital media marketing continue to grow, there seems to be a new strategy or technology emerging monthly that will help you grow your business.  There are certainly no shortage of articles, seminars, webinars and tutorials that detail why you and your firm should embrace this new form of marketing. However, the reality is that technology... [Read more accounting marketing tips]

Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. Should firms continue to invest in traditional marketing activities such as ads, sponsorships, direct mail and e-mail marketing, or venture into Web site marketing, and more specifically, Search Engine Optimization (SEO). “Getting noticed”... [Read more accounting marketing tips]