So far the AAM 2009 Annual Conference has been an excellent source of information on a number of topics. Perhaps the most discussed topic on day one has been social media marketing and search engine optimization. The one thing that is clear from listening to the many wonderful speakers is the marketing world is changing. ….[more]
CPA Firm Lead Generation – Is telemarketing still effective?
Is telemarketing still an effective lead generation tool for professional services?
This is a question that was posed in the Association for Accounting Marketing message board on LinkedIn recently. Since Flashpoint provides executive telemarketing and other marketing services to professional service firms (accounting, law firms, etc), I thought this would be a good opportunity to ….[more]
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