The world of accounting marketing is changing quickly. While some firms are still doing what they always did, there are others that are combining traditional and digital media to create a unique and effective marketing campaign. In a recent post on the Golden Practices blog, Social Media & Radio, they interviewed Eric Majchrzak, Marketing Manager at ….[more]
CPA Firm SEO Success
In an effort to understand how CPA and accounting firm are using search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to promote their business, we are interviewing various firms currently deploying the strategy. One firm that has been active in using SEO, SEM and SMM is Rea & Associates. To learn ….[more]
Also posted in Accounting Marketing
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Changing Trends in Accounting Marketing
We are starting a new segment to this blog called, Changing Trends in Accounting Marketing. The focus of this segment will be to examine the changing trends in our industry through the experiences of Marketing Directors at firms across the country. The challenges facing these professionals varies not only by market but also firm size ….[more]
Also posted in Accounting Marketing
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