Changing Trends

The world of accounting marketing is changing quickly. While some firms are still doing what they always did, there are others that are combining traditional and digital media to create a unique and effective marketing campaign. In a recent post on the Golden Practices blog, Social Media & Radio, they interviewed Eric Majchrzak, Marketing Manager... [Read more accounting marketing tips]

In an effort to understand how CPA and accounting firm are using search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to promote their business, we are interviewing various firms currently deploying the strategy. One firm that has been active in using SEO, SEM and SMM is Rea & Associates. To learn more... [Read more accounting marketing tips]

We are starting a new segment to this blog called, Changing Trends in Accounting Marketing. The focus of this segment will be to examine the changing trends in our industry through the experiences of Marketing Directors at firms across the country. The challenges facing these professionals varies not only by market but also firm size and total revenue.... [Read more accounting marketing tips]

So far the AAM 2009 Annual Conference has been an excellent source of information on a number of topics. Perhaps the most discussed topic on day one has been social media marketing and search engine optimization. The one thing that is clear from listening to the many wonderful speakers is the marketing world is changing. Internet and media tools like... [Read more accounting marketing tips]

Is telemarketing still an effective lead generation tool for professional services? This is a question that was posed in the Association for Accounting Marketing message board on LinkedIn recently. Since Flashpoint provides executive telemarketing and other marketing services to professional service firms (accounting, law firms, etc), I thought this... [Read more accounting marketing tips]