Accounting Marketing

The economy is slowly making a recovery from the issues and challenges experienced just 18  months ago. I can verify this because many of my clients are seeing an increase in business and reduction in number of days in receivables. These all are great signs. New business is awesome! Every firm wants it and loves to get it. However, it is important... [Read more accounting marketing tips]

Many accounting firms spend a significant amount of time and resources creating, designing and implementing a new website. Hours and hours are spent pouring over the content to ensure the initial release is perfect. Then the day comes when it is launched. Partners, Managers and others are excited and love clicking the links to see how every page looks.... [Read more accounting marketing tips]

A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media there is generally a high sense of urgency to meet your internal expert and get the right information/quotes for the article. In my travels across the web, I found an excellent article on the preparation... [Read more accounting marketing tips]

The practice of blogging is becoming more and more prevalent in the accounting profession. To validate this assertion simply visit Michelle Golden’s blog where she lists all the accounting firm and related industry blogs currently in “circulation”. The one thing you will notice is that the list is larger than at least I thought it... [Read more accounting marketing tips]

The emergence of digital media marketing in the accounting profession is moving rather slowly. While there are some early adopters like Freed Maxick & Battaglia, Rea & Associates, Naden Lean and consulting firms like Golden Marketing, the reality is they represent only a small percentage of the greater profession. This was evidenced when I... [Read more accounting marketing tips]

As the world of digital media marketing continue to grow, there seems to be a new strategy or technology emerging monthly that will help you grow your business. There are certainly no shortage of articles, seminars, webinars and tutorials that detail why you and your firm should embrace this new form of marketing. However, the reality is that technology... [Read more accounting marketing tips]

If your Partner/Leadership team is like most accounting or CPA firms, then you understand the importance of demonstrating the value of search engine optimization. When working in a large local firm I spent a many hours working on our website, essentially optimizing the content and structure to attract to visitors. When reviewing my time allocation most... [Read more accounting marketing tips]