« View More Accounting Marketing Tips
Accounting Firm Marketing Strategies
September 2, 2009 · 4 Comments
In travelling through the web we came across an interesting survey being conducted by CPA Trendlines. The ongoing survey entitled, Accounting Firm Marketing Strategies, seeks to uncover how accounting and CPA firms are changing their marketing and business development practices in light of the recession, tactics being deployed and plans for the future. Results so far show that 69% of surveyed firms are either maintaining spending on marketing and business development activities or increasing it by specific amounts. It also shows that 71% of firms surveyed expect to somewhat increase or significantly increase spending on marketing and business development. When asked about what tactics firms will focus on over the coming 6-18 months it appears that only 4% will focus on Yellow Page advertising while a great majorty will ramp up referral marketing, networking and website upgrades.
These trends are very interesting because they demonstrate CPA and accounting firms are searching for optimal ways to encourage practice growth. Rather than simply cutting the marketing budget and reducing spending all around it appears firms are “staying the course” and focus on the building blocks of practice growth success.
View The Survey
Click here to participate in or view the in progress results as displayed at CPA Trendlines.
Participate In The Survey
If you are a marketing director or partner in an accounting or CPA firm, click here to take part in the survey.
I am finishing my 2010 budget now. Spending is down 9% from 2009 and 18% from 2008. The reason for this is a migration to on-line advertising and a reduction in large sponsorships. I have replaced the sponsorships with highly sophisiticated tactics which are yeilding higher results. SEO/SEM has resulted in an average of three prospects a day, plenty to keep us busy. I am continuing direct mail which has been highly successful.
SEO/SEM are great ways to attract new prospects and leads. I would advise putting more of your budget into that channel.
Establishing a strong web presence that provides a high search engine ranking is crucial for any CPA and accounting firm wanting to increase market exposure and their client base. The online presence service that Local Aware, LLC offers is effective and affordable at only $19.95 a month, with no contract required. It’s quick and easy to set up and is perfect for a business with or without an existing website. CPA and accounting forms can learn more and sign-up at http://www.localaware.com.
Good to know. Great posting keep on writing.