What's New
Client Retention Strategies
The economy is slowly making a recovery from the issues and challenges experienced just 18 months ago. I can verify this because many of my clients are seeing an increase in business and reduction in number of days in receivables. These all are great signs. New business is awesome! Every firm wants it and loves to get it. However, it is important to remember that retaining existing clients is as important (and less costly) then seeking new ones. I believe this is a statement a lot of us forget in the “hunting” process. I found a great blog post on the topic, Reach Out & Touch A Client, by Scott Cytron. For those of you who don’t know Scott he is a public relations specialist, but has skills that exceed far beyond that one discipline. In this blog post, he outlines key... [Read more accounting marketing tips]
Enhance Your Website
Many accounting firms spend a significant amount of time and resources creating, designing and implementing a new website. Hours and hours are spent pouring over the content to ensure the initial release is perfect. Then the day comes when it is launched. Partners, Managers and others are excited and love clicking the links to see how every page looks. Then the dust settles and everyone goes back to their “daily lives”. What happens to the website? If your firm is like most I have worked in the website is pushed to the back burner and only updated on occassion when an error or issue is identified. In the article, To Succeed Websites Require Feedback, Gerry McGovern outlines how feedback on a website can help improve usability and increase attraction to users. “You’re a manager in a... [Read more accounting marketing tips]
Accounting Firm Public Relations
A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media there is generally a high sense of urgency to meet your internal expert and get the right information/quotes for the article. In my travels across the web, I found an excellent article on the preparation process every marketing professional should consider before sending out a press release. The article, 5 Tips for Engaging a Journalist Before Issuing a Release, by Jeremy Porter, provides a refresher on ways to optimize your public relations efforts with local media. In the article he outlines 5 tips for bulking up your public relations efforts. These include; Blog. Your blog is your own media outlet. Share everything you can think of about your... [Read more accounting marketing tips]
