Comments on: Accounting Firm Public Relations http://www.flashpointmarketing.biz/accounting-firm-public-relations/ Accounting Marketing | CPA Firm Marketing | CPA Firm Lead Generation Thu, 26 May 2011 11:59:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention Accounting Firm Public Relations | Accounting Marketing -- Topsy.com http://www.flashpointmarketing.biz/accounting-firm-public-relations/comment-page-1/#comment-196 Tweets that mention Accounting Firm Public Relations | Accounting Marketing -- Topsy.com Thu, 22 Jul 2010 16:23:58 +0000 http://www.flashpointmarketing.biz/?p=1357#comment-196 [...] This post was mentioned on Twitter by Brian Swanson, Lisa Weiss. Lisa Weiss said: RT @bswan775: http://tinyurl.com/243qwxf - New blog post on public relations in accounting firms - best practices and optimization [...] [...] This post was mentioned on Twitter by Brian Swanson, Lisa Weiss. Lisa Weiss said: RT @bswan775: http://tinyurl.com/243qwxf – New blog post on public relations in accounting firms – best practices and optimization [...]

]]> By: Scott Cytron http://www.flashpointmarketing.biz/accounting-firm-public-relations/comment-page-1/#comment-195 Scott Cytron Thu, 22 Jul 2010 13:06:51 +0000 http://www.flashpointmarketing.biz/?p=1357#comment-195 Great blog post, Brian. I think the key point here is to "listen." Too often, PR folk assume they know what makes a good story, but until they truly stop to listen to what the reporter wants, they will only be wasting time. It's also OK to admit to a reporter that you've made a mistake in pitching something that isn't suitable. The reporter will appreciate your apology and think of you as more "human." Hey, we all make mistakes, right? Great blog post, Brian. I think the key point here is to “listen.” Too often, PR folk assume they know what makes a good story, but until they truly stop to listen to what the reporter wants, they will only be wasting time.

It’s also OK to admit to a reporter that you’ve made a mistake in pitching something that isn’t suitable. The reporter will appreciate your apology and think of you as more “human.” Hey, we all make mistakes, right?

]]> By: bAccounting Firm Public Relations | Accounting Marketing — Accounting Blog http://www.flashpointmarketing.biz/accounting-firm-public-relations/comment-page-1/#comment-194 bAccounting Firm Public Relations | Accounting Marketing — Accounting Blog Thu, 22 Jul 2010 12:46:55 +0000 http://www.flashpointmarketing.biz/?p=1357#comment-194 [...] unknown wrote an interesting post today. Here’s a quick excerptbAccounting/b Firm Public Relations. July 22, 2010 · Leave a Comment · Bookmark and Share. A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media … [...] [...] unknown wrote an interesting post today. Here’s a quick excerptbAccounting/b Firm Public Relations. July 22, 2010 · Leave a Comment · Bookmark and Share. A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media … [...]

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