The practice of blogging is becoming more and more prevalent in the accounting profession. To validate this assertion simply visit Michelle Golden’s blog where she lists all the accounting firm and related industry blogs currently in “circulation”. The one thing you will notice is that the list is larger than at least I thought it would be, and that it is constantly growing every month. This is a good sign because it reflects some movement in the industry toward a digital approach to marketing.
In my travels across the web, I found a very interesting blog post on business blogs. The post entitled, 10 Subjects for Your Business Blog, provides practical advice on how to keep the content fresh, relevant and engaging. As a blogger, I try to follow these tips myself although it is not always easy to do so.
The ten pieces of advice provided by the author include:
- Answer Customer Questions;
- Aggregate Industry Information;
- Think Beyond Text;
- Seek Out Guest Authors;
- Make Lists;
- Offer Charts;
- Think Like an Op-Ed Writer;
- Review Analytics;
- Review Industry Books;
- Break News.
If you or your firm is considering launching or “reinvigorating” your blog, I suggest reviewing this article. It does provide good food for thought on how to openly engage your prospects, clients and referral partners attention.
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