What is SEO?
Search engine optimization(SEO) is a technique used to make your web pages more meaningful to clients and prospects, while making them more transparent and understandable to search engines. The process improves quality of traffic to a web site from search engines via “organic” or “algorithmic” search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. In recent years, accounting firms have successfully leveraged the internet as a tool to supplement their existing business development efforts.
What Can SEO do for my firm?
When implemented properly, search engine optimization can help your firm:
- Develop another avenue to gain exposure to key C-level prospects. Yes, do use search engines!
- Achieve higher rankings by positioning your site for keyword terms on major search engines.
- Drive an increased volume of targeted traffic to your site.
- Dominate national, regional and local keyword searches related to service offerings and accounting industry “hot-button” issues.
- Monetize your website.
- Generate a consistent source of quality leads.
- Expand your marketing footprint outside core service markets.
- Track return of investment and return on investment metrics.
- Provide useful intelligence on site visitors
