Marketing Plan Development
Marketing Assessment
Flashpoint Marketing provides a comprehensive business marketing assessment that identifies areas of strength and weakness within a marketing program. We review overall firms operation with an emphasis on the marketing approach and management, to determine key opportunities. Specifically we conduct the following:
- Review the mission statement, positioning and marketing objectives
- Assess the firm’s brand strength in existing and growth markets
- Examine existing business and marketing plans
- Obtain insights into the firm’s structure and culture
- Analyze internal marketing processes (planning and budgeting, tracking strategies, web and email marketing, social media, branding, public relations, advertising, communication materials, sales, partnerships and more)
- Assess supporting business processes (fulfillment, database management and customer service practices and more)
Marketing Research
Once we have completed the assessment face, our professionals conduct research to obtain insight into the issues prospect, the industry, and overall market conditions are creating. Clearly understanding what will motivate prospects to change or catch their attention is critical. This is why research is the cornerstone of our marketing strategy planning. Through the following research methods, Flashpoint Marketing provides focus to your strategic marketing plan.
- Information from market research and reports on macro industry and environmental trends
- Management and employee internal research to uncover culture, strengths and improvement areas
- Consumer marketing research to develop clear and compelling positioning
- Results from previously conducted market or consumer research
- SWOT (strengths, weaknesses, opportunities, threats) and competitive landscape
The Completed Marketing Plan
Our marketing plans cover all marketing functions as deemed appropriate including;
- Goal Setting
- Messaging/Positioning
- Websites/SEO/SEM
- Social Media (i.e Facebook, LinkedIn), Blogs
- Webinars, Text & Email
- Public Relations
- Market Research
- Database (CRM)
- Traditional Marketing (Collateral, Advertising, Events)
Contact Us
For more information on our marketing plan services visit the contact us page by clicking here.
