Telemarketing Effectivness

Often times we are asked by CPA and accounting firms what type of return should we expect. The response is always the same. While we strive to provide clients with a ROI multiple of three in relation to our fees, we don’t make any guarantees because the end result is highly dependent on the client and their firm.

What does this mean? If the process is the same for every company, then shouldn’t the results be the same as well? No. While this may seem like an overly definitive answer, it is really no different than the answer many accounting professionals give when questions about audit fees. There are variables that affect how quickly (and thus how much) an audit costs. Examples of these variables include; missing information, unreconciled cash accounts, inaccurate inventory numbers, ineffective accounting systems, or prohibitive LOC clauses.

CPA Telemarketing Variables & Success

Telemarketing works in the same way, but with different variables affecting the outcome. If a firm has a well researched list, supporting collateral materials, focused follow up process and consistent sales focus then they are likely to have success. Firms that don’t have current lists (or an old list), lack supporting collateral materials, poor follow up on opportunities or are inconsistent with their sales approach are less likely to have success.

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To discuss how Flashpoint Marketing can assist your firm’s lead generation programs, click here to our CPA telemarketing professionals.