Below we have provided a brief outline of how Flashpoint Marketing’s accounting firm SEO process works. The application of this process to each client differs based on several important variables. However, this will provide you with a basic understanding of how we approach, execute and measure SEO results.
SEO Process Details
- Setting Goals – The most important step is defining the goals and objectives for your SEO program. Flashpoint will meet with your project leaders to discuss your goals, objectives and then develop an SEO plan based on your specific requirements.
- Initial Analysis – The intial standing of your website’s SEO. This is the point from which your firm will compare results throughout the process. This stage allows us to find areas of opportunity for SEO management.
- Keyword Research -Flashpoint will research the terms actually being used by prospects to find your website and other websites like yours, so that the traffic can be strategically drawn to your firm to increase leads.
- On-Page Implementation -Flashpoint will implement appropriate title tags, header tags and meta-data into your firm’s website HTML. This process allows search engines to understand and index website content appropriately.
- Off Page Optimization- This part of the process is the promotion of the website outside of the HTML build. Our activities Include inbound linking, blogging, directory submission and registration, and content sharing.
- Issued Based Optimization- The process of focusing on landing page optimization within issue specific areas. Such as Tax Credit, Tax Amnesty programs etc.
- Reporting- Flashpoint Marketing provides you with monthly updates on your websites performance. These reports showcase several analytical factors which help to manage and adjust the SEO strategy for improved results.
- Content Development- Content is king in SEO. Often times clients are not getting the results they want because there is simply a lack of content to optimize. Flashpoint develops custom webcopy and articles to put your firm in a position of power in the marketplace.
Contact Us
Considering SEO for your firm website? Unsure where to start? Contact our Accounting firm SEO specialists today for additional information on SEO, how it can impact your firm’s websites, and the best way to faciliate the process for your firm. Click here to contact us!
