Accounting Marketing Process
To best meet budget and services concerns we work with CPA and accounting firms in two general formats. Below we have outlined each service structure and the benefit it offers your firm.
Project Based Clients
CPA and accounting firms turn to Flashpoint to assist with immediate and short term marketing and lead generation projects. We work with these clients on a project retainer basis. Essentially our firm becomes part of the marketing department for a defined period of times focused on one or two specific areas. Flashpoint has achieved success on numerous ‘projects’ ranging from selling cost segregation services, targeting to minority or women owned businesses, forensic accounting, manufacturing, construction and a host of others. Simply by using Flashpoint your firm will receive the experience knowledge and attention of our staff throughout the course of the project.
The benefits of engaging Flashpoint Marketing on a project basis include:
- Jump start niche lead generation activity
- Identification of additional niche opportunities
- Test key marketing segments prior to larger commitment
- Receive reporting to quantify the strengths and weaknesses of the campaign
- Service exclusivity agreement
- Comprehensive feedback on firm’s brand
Monthly Retainer Clients
Developing long term relationships with quality CPA firms is the cornerstone of Flashpoint Marketing. Generally speaking the more integrated our professionals become in the marketing process the higher the return on investment. By using Flashpoint on a monthly basis, we feel it is our responsibility to drive all aspects of your marketing needs. Our staff can run year round EBPA, NFP, SEC (if you are PCAOB registered) and other marketing campaigns.
The benefits of engaging Flashpoint Marketing on a monthly basis include:
- On site planning sessions
- Quarterly conference calls
- Greater service offerings inside one monthly fee
- 24/7 access to partners and account managers
- Market exclusivity agreement
- Discounted rates on list acquisition, mailing and printing costs
Our goal is to be your firm of choice for lead generation and marketing consulting services. It has always been our philosophy that we approach each client and assignment with the same care and consideration. Clients that use Flashpoint in a project capacity receive best in class service for the duration of the project. Clients that use Flashpoint on a monthly basis receive best in class service for a lifetime.
Contact Us
To determine which option is best suited for your specific situation, click here to contact us. In a brief conversation we can assess your needs, challenges and opportunities to determine the best overall fit.
