As Search Engine Optimizations (SEO) continues to grow in popularity among accounting marketers, there is a great deal of dicussion around whether a firm should manage a SEO campaign effort in-house or turn to an outsourced vendor for assistance.  What risks does a marketing manager take by bringing it in-house? How difficult is it to ….[more]

One of the most interesting parts of being in the SEO field serving accounting firms is that you have the chance to be very strategic with how you get the site visitors attention. For those that have been in the field for a while there is little doubt you are familiar with the usual sales ….[more]