As the marketing world continues to evolve technologically, the next “best thing” in marketing is making an appearance. Mobile marketing is something that most accounting marketing professionals are just now learning about. In fact, there are very few CPA or accounting firms in the market today that have stepped onto the leading edge to incorporate ….[more]

There was an excellent question posted in the Association of Accounting Marketing LinkedIn group this week and I wanted to share it with you.  The focus of the dialogue was around whether a CPA firm should pay an outside provider to conduct SEO or do the work internally. My response is provided below.
The question ….[more]