As 2011 quickly approaches I encourage you to do some year end review and planning. We work accountants and CPA firms so this is our “year end tax planning” post of sorts. We want to encourage everyone to take a fresh look at their website, social media and other online outlets to ensure you are ….[more]
WHY CPA Firms Should Consider SEO
Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. Should firms continue to invest in traditional marketing activities such as advertisements, sponsorships, direct mail, and e-mail marketing, or venture into Web site marketing and, more specifically, search engine optimization (SEO)?
Getting noticed in the right ….[more]
Accounting Marketing Study
A new study released by the Association of Accounting Marketing finds that 60% of the accounting firms surveyed are actively marketing their firm and professionals on social media. The survey was sent to 754 marketing professionals in accounting firms of all sizes across the United States.
The key findings include:
42% of respondents have ….[more]
Posted in Accounting Marketing, Social Media Marketing
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