Effective accounting sales result from rainmakers that understand why a company is purchasing the service in the first place. Ultimately the company is not really interested in buying products or services per se, rather they are looking to buy a solution to a need which happen to be a product/service. Most CEO’s, CFO’s and Controller ….[more]
Closing the Accounting Sale
Closing the deal can be difficult for many CPA’s and accountants. It is not a comfortable area for most and when immersed in the experience it is often times a frightening. We found the following survey results from the Association of Sales Executives that provides some help for those in the accounting field involved in ….[more]
Top 100 Most Influential People
If you don’t follow Accounting Today then you likely have not seen the 2010 Top 100 Most Influential People in Accounting. Generally, this list is composed of individuals that are either accountants or have been in the industry for several years and are involved in regulatory affairs. This year however there were two new names ….[more]
Posted in Accounting Marketing
1 Comment
