Like all of my accounting marketing colleagues I spend a fair amount of time reading the literature available on a host of topics. Recently, I went to a favorite spot of mine, Golden Practices, by Michelle Golden. I doubt I need to introduce her to many of you. Recently, she added a post entitled Tell ….[more]

Most accounting firms look high and low for content for push out to clients, prospects and referral partners. The goal of the game is to be positioned as an expert in a specific niche. However this is easier said than done, as I suspect many of you know. The key is finding accurate content that ….[more]