If you have not already done so please visit the CPA Technology Advisor for August 2010 and turn to the column by Scott Cytron – Marketing Works. The title of this month’s piece is Conducting an Effective Drip Marketing Campaign and I am here to tell you that it is 100% accurate. The piece discussed how ….[more]
Accounting SEO Applications
While conducting research for a client on tools which can assist their search engine optimization (SEO) effectiveness, I came across a great article by Alex Stetson, entitled, 6 Best WordPress Plugins For SEO in 2010. The piece provides the reader with a list of the six best Word press plug ins to increase SEO results. ….[more]
CPA Firm Prospecting
Over my career in marketing and business development I have identified one action as most important when prospecting for new business – follow up. Time and time again those who follow up and do so consistently are generally first at the table with a prospect. I was reminded of this lesson again today when I ….[more]
Posted in Accounting Marketing
Tagged Accounting Marketing, CPA Firm Prospecting, CPA Lead Generation
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