The economy is slowly making a recovery from the issues and challenges experienced just 18  months ago. I can verify this because many of my clients are seeing an increase in business and reduction in number of days in receivables. These all are great signs. New business is awesome! Every firm wants it and loves to get it. However, it is important... [Read more accounting marketing tips]

Many accounting firms spend a significant amount of time and resources creating, designing and implementing a new website. Hours and hours are spent pouring over the content to ensure the initial release is perfect. Then the day comes when it is launched. Partners, Managers and others are excited and love clicking the links to see how every page looks.... [Read more accounting marketing tips]

A key aspect of marketing any professional service firm is engagement with the media, either digital or print. In my experience working with media there is generally a high sense of urgency to meet your internal expert and get the right information/quotes for the article. In my travels across the web, I found an excellent article on the preparation... [Read more accounting marketing tips]