The practice of blogging is becoming more and more prevalent in the accounting profession. To validate this assertion simply visit Michelle Golden’s blog where she lists all the accounting firm and related industry blogs currently in “circulation”. The one thing you will notice is that the list is larger than at least I thought it... [Read more accounting marketing tips]

The emergence of digital media marketing in the accounting profession is moving rather slowly. While there are some early adopters like Freed Maxick & Battaglia, Rea & Associates, Naden Lean and consulting firms like Golden Marketing, the reality is they represent only a small percentage of the greater profession. This was evidenced when I... [Read more accounting marketing tips]

As the world of digital media marketing continue to grow, there seems to be a new strategy or technology emerging monthly that will help you grow your business. There are certainly no shortage of articles, seminars, webinars and tutorials that detail why you and your firm should embrace this new form of marketing. However, the reality is that technology... [Read more accounting marketing tips]

If your Partner/Leadership team is like most accounting or CPA firms, then you understand the importance of demonstrating the value of search engine optimization. When working in a large local firm I spent a many hours working on our website, essentially optimizing the content and structure to attract to visitors. When reviewing my time allocation most... [Read more accounting marketing tips]