The accounting profession is slowly moving towards the widespread adoption of social media into the overall marketing and business development strategy. Of course some firms are more progressive than others, but as a whole there has been a slow response to embracing the medium. I can understand the argument that some accountants use, which relies ….[more]
Social Media Lead Generation
In our travels across the web, we recently found an interesting and informative article on how to leverage social media tools to identify new leads. The article entitled, Be Helpful, Attract Prospects: 6 Social Marketing Tactics, featured on marketingsherpa.com provides practical advice for CPA and accounting firms on how to use these tools to generate ….[more]
Posted in Accounting Marketing, Social Media Marketing
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Creating Interaction Through Social Media
The IRS on YouTube
The popularity of social media has become so prevalent even the Internal Revenue Service is getting involved. In my travels across the web I recently noticed that the IRS has posted instructional videos on You Tube. (Click Here to see the IRS Channel.) The bulk of these are short one to ….[more]
