Article marketing is a core component of a well developed and structured marketing plan. Whether you are an expert in your field, or are simply looking to begin building your firm’s or your personal brand this is a very effective method. Many CPA and accounting firms use articles to demonstrate to prospects, clients, and referral partners that... [Read more accounting marketing tips]

As the world of digital media marketing continue to grow, there seems to be a new strategy or technology emerging monthly that will help you grow your business.  There are certainly no shortage of articles, seminars, webinars and tutorials that detail why you and your firm should embrace this new form of marketing. However, the reality is that technology... [Read more accounting marketing tips]

The world of accounting marketing is changing quickly. While some firms are still doing what they always did, there are others that are combining traditional and digital media to create a unique and effective marketing campaign. In a recent post on the Golden Practices blog, Social Media & Radio, they interviewed Eric Majchrzak, Marketing Manager... [Read more accounting marketing tips]

The accounting profession is slowly moving towards the widespread adoption of social media into the overall marketing and business development strategy. Of course some firms are more progressive than others, but as a whole there has been a slow response to embracing the medium. I can understand the argument that some accountants use, which relies on... [Read more accounting marketing tips]

In our travels across the web, we recently found an interesting and informative article on how to leverage social media tools to identify new leads. The article entitled, Be Helpful, Attract Prospects: 6 Social Marketing Tactics, featured on marketingsherpa.com provides practical advice for CPA and accounting firms on how to use these tools to generate... [Read more accounting marketing tips]

The IRS on YouTube The popularity of social media has become so prevalent even the Internal Revenue Service is getting involved. In my travels across the web I recently noticed that the IRS has posted instructional videos on You Tube.  (Click Here to see the IRS Channel.) The bulk of these are short one to two minute clips that focus on explaining... [Read more accounting marketing tips]

21st Association of Accounting Marketing Summit  The 21st Annual Association of Accounting Marketing Annual Conference is scheduled to be held June 22 – June 25 in Washington DC. For those who don’t know the annual conference is a great opportunity for accounting marketing professionals to come together, network and have the opportunity to take... [Read more accounting marketing tips]