Selling the value of inbound marketing techniques such as search engine optimization and social media marketing to the partner or executive group can be challenging. This is an emerging concept and in some ways foreign to what many seasoned professionals understand as marketing. I found an excellent article by Scott Cytron entitled, Levergaing Social Media ….[more]
CPA & Accounting Firm SEO
Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. Should firms continue to invest in traditional marketing activities such as ads, sponsorships, direct mail and e-mail marketing, or venture into Web site marketing, and more specifically, Search Engine Optimization (SEO).
“Getting noticed” is what SEO is ….[more]
CPA’s – Using Social Media
In the August edition of the Journal of Accountancy there is a great article that highlights how CPA firms and related groups are using social media tools to communicate with and engage clients, prospects and referral partners about relevant topics and issues. The piece focuses on how the Maryland Association of Certified Public Accountants (MACPA) ….[more]
