During last month’s Association of Accounting Marketing – Florida Chapter meeting we heard from Ari Rollnick, Principal of kaboo kaboo Marketing. His presentation entitiled, Mash It Up, was focused on providing attendees with information on how they can leverage social media tools to engage clients, prospects and referral partners in the electronic medium.
One ….[more]
CPAs – Social Media Voice
Posted in Accounting Marketing
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CPA Firm Sales – Asking For Business
Scott Jensen, Director of Sales for Moss Adams was very kind to contribute this post on CPA and accounting firm sales. The post serves as a good reminder of the things we need to do before and during the sales pursuit to ensure our firms win the business.
I was talking with one of ….[more]
Posted in Accounting Marketing
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CPA Firm SEO Success
In an effort to understand how CPA and accounting firm are using search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to promote their business, we are interviewing various firms currently deploying the strategy. One firm that has been active in using SEO, SEM and SMM is Rea & Associates. To learn ….[more]
Posted in Accounting Marketing, Changing Trends
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