During last month’s Association of Accounting Marketing – Florida Chapter meeting we heard from Ari Rollnick, Principal of kaboo kaboo Marketing. His presentation entitiled, Mash It Up, was focused on providing attendees with information on how they can leverage social media tools to engage clients, prospects and referral partners in the... [Read more accounting marketing tips]

Scott Jensen, Director of Sales for Moss Adams was very kind to contribute this post on CPA and accounting firm sales. The post serves as a good reminder of the things we need to do before and during the sales pursuit to ensure our firms win the business. I was talking with one of my favorite partners this morning and she was telling me about a recent... [Read more accounting marketing tips]

In an effort to understand how CPA and accounting firm are using search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to promote their business, we are interviewing various firms currently deploying the strategy. One firm that has been active in using SEO, SEM and SMM is Rea & Associates. To learn more... [Read more accounting marketing tips]

Selling the value of inbound marketing techniques such as search engine optimization and social media marketing to the partner or executive group can be challenging. This is an emerging concept and in some ways foreign to what many seasoned professionals understand as marketing. I found an excellent article by Scott Cytron entitled, Levergaing Social... [Read more accounting marketing tips]

Many CPAs and accountants want to know how to use limited marketing resources to best position their firm. Should firms continue to invest in traditional marketing activities such as ads, sponsorships, direct mail and e-mail marketing, or venture into Web site marketing, and more specifically, Search Engine Optimization (SEO). “Getting noticed”... [Read more accounting marketing tips]

In the August edition of the Journal of Accountancy there is a great article that highlights how CPA firms and related groups are using social media tools to communicate with and engage clients, prospects and referral partners about relevant topics and issues. The piece focuses on how the Maryland Association of Certified Public Accountants (MACPA)... [Read more accounting marketing tips]