As the usage of social media marketing continues to gain momentum(in the accounting marketing field and others), I have been searching for documented cases where a firm has been able to leverage social media marketing tools to attract new business. My hope was to find a situation where a firm had tracked the investment made ….[more]
Changing Trends in Accounting Marketing
We are starting a new segment to this blog called, Changing Trends in Accounting Marketing. The focus of this segment will be to examine the changing trends in our industry through the experiences of Marketing Directors at firms across the country. The challenges facing these professionals varies not only by market but also firm size ….[more]
Posted in Accounting Marketing, Changing Trends
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CPA Lead Generation – Evaluating Providers
If your firm is considering retaining an outside vendor to assist with lead generation it is important to find the right provider for your firm. Making the mistake of retaining a firm that does not have the right credentials, experience or poor synergy with you/your firm can end up being a costly mistake and set ….[more]
Posted in Accounting Marketing
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