CPA Firm Business Development in 2009

What is your firm’s top priority for generation new business during this economic crisis?
Information obtained from the 2009 PCPS CPA Firm Top Issues Survey, firms of all sizes are overwhelmingly focusing on increasing service to existing clients and expanding relationships with spheres of influence.

According to the AICPA:
“When planning ways to ….[more]

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Managing Lead Generation Programs

Lead generation programs are becoming increasingly important in CPA and accounting firms. The sluggish economy has had a significant impact on the number and types of services companies are purchasing. Profit growth has slowed  because clients and prospects are delaying non essential projects while becoming fee sensitive. As a result, firms are looking for new ways ….[more]

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Accounting Marketing – Creative Prospect Engagement

In my travels across the web I found an interesting micro website belonging to the CPA firm Goldstein Schechter & Koch. The website does a clever job of conveying the message that the firm has the resources, professionals, expertise and creativity to help individuals and businesses survive rainy days. This website is a good example ….[more]

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