Social media marketing has been at the center of many discussions among accounting marketers. What is it? Should we be doing it? Is it really effective? Inevitably the answer is yes. There are numerous benefits CPA and accounting firms will realize from implementing a social media marketing and search engine optimization program. The reason for ….[more]
CPA Firm Lead Generation – Is telemarketing still effective?
Is telemarketing still an effective lead generation tool for professional services?
This is a question that was posed in the Association for Accounting Marketing message board on LinkedIn recently. Since Flashpoint provides executive telemarketing and other marketing services to professional service firms (accounting, law firms, etc), I thought this would be a good opportunity to ….[more]
Posted in Accounting Marketing, Changing Trends
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Flashpoint Marketing Launches New Blog
Welcome to the Accounting Marketing Blog.
Upon relaunching our website and brand we decided to create a blog that would serve as a forum for our professionals to analyze, discuss and provide new ideas to prospects, clients and others in the industry. The focus of the blog is to provide insight and encourage discussion on issues ….[more]
Posted in Accounting Marketing
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